Confession…..I have been meaning to do this for soooo long and the conclusion makes me wish I hadn’t procrastinated!
I share the frustration with so many friends that we have to rely on three separate stores to get everything we need for our weekly grocery shop. So frustrating and time consuming!
Personally, I have fallen victim to the easy route and generally order my groceries online from Fresh Direct. The process is quick and easy and like magic they arrive on my doorstep at a time convenient for me.
In addition to this I also pop into Trader Joes’s pretty regularly when I need just a few things or for some of my fave TJ items that I love. I have another confession: I LOVE Trader Joe’s! Pretty much everything about it except the nightmare of getting a parking spot! Their staff are super-friendly, the store is a nice size so not be too over-whelming and they have so many delicious things from the basics to ready-made meals. Importantly, they have a promise that none of their own brand products (which is almost everything in the store) is non-GMO – yay! Did I mention free coffee and food tastings? Double yay!!
Oh, and yes there is a third stop on my grocery journey! I’m also a regular at Greens Natural Foods (formerly Mrs Green’s) because they stock some pretty special stuff which I can’t get anywhere else like fermented veggies, cashew vegan cheese, nut milks and yoghurts. These special items don’t come cheap, so I really need to save some $$ on my standard weekly items.
I have put together a list of 21 items which I regularly buy from a cross section of food categories. I compared the prices of these items at Trader Joe’s, Fresh Direct, Wholefoods and Stop & Shop on the same day.
Some items were similar across the board, but some items were so shocking! For example, 1 Organic Pink Lady apple costs just 70 cents at Wholefoods and a whopping $1.87 at Fresh Direct!! Ye,s that is for one-single-apple!!
The result of my research has astounded me and is going to pay for my yoga retreat this year!
So, I’ll get straight to the bottom line and give you the grand total of my shopping cart at all four stores:
Trader Joe’s: $103.49
Stop & Shop: $136.12
Fresh Direct: $139.95
This is a price comparison on just a select few items. Can you imagine the savings over a bulk family shop and over the course of a year?
Trader Joe’s are the only store who don’t offer a delivery service. For Wholefoods I used the Amazon portal and I used Pea Pod for Stop and Shop. The delivery charges are shown below:
Fresh Direct: Minimum order value $30, delivery charge $6.99.
Wholefoods via Amazon: Free to Amazon Prime members. Prime annual membership $119.
Pea Pod/Stop & Shop: Order value $60–$99, delivery fee $9.95. Order value $100 and up, delivery fee $6.95.
I thought Fresh Direct cost ‘a little bit more’ and was happy with that to off-set the time saving. However, I am astonished by the 32 percent difference in price with this grocery order between Trader Joe’s and Fresh Direct.
Another big surprise to come out of this research is the discovery that Wholefoods is competitively priced. Their 365 Everyday Value brand is really good value. And, as an Amazon Prime member I will get free delivery on my groceries.
So, I am going to mend my carefree ways and make Trader Joe’s my first port of call, followed by Wholefoods for anything extra that I need quickly as they also offer free 2-hour delivery.
I always prepare a meal plan and grocery list over the weekend and will now head to Trader Joe’s first thing Monday morning with my list after taking the boys to school. I can then do a Wholefoods online order for anything I couldn’t get at TJ’s and it will arrive within 2 hours.
And I’m ditching Fresh Direct, sorry but we need to go our separate ways guys!
If you would like access to the detailed item costs, you can download my report summary:
Kripalu, I’ll see you soon for a weekend of yoga and R&R!
Thank you Trader Joe’s!!!